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The Right Imagery for the Right Message
I'm challenging content creators, web designers, and entrepreneurs to take a different approach when using images to relate to potential customers or clients. One idea is to show them what they might look like AFTER experiencing your product or service.
Tell the Story, Build the Brand
The story, or the "why" behind what you do, shapes the identity, or the "brand" of your organization. Successful brands are committed to the story, and they use the story as a guidepost in maintaining authenticity, cohesion, culture, etc.
Creating Meaningful Content
Creating meaningful content requires that you be connected to it!
Marketing vs. Branding
If you want your marketing efforts to be effective and profitable, then it pays to solidify who you are first.
Your Entire Name
Those of us who have "different" or "less-common" names become aware of our name's uniqueness when we enter spaces with people—school, work, etc.
FENTY: A Brand
Just like words come together to tell a story, imagery's job is to speak to that story.